We created this questionnaire to hand out to random members of our target audience in order to gain insight in to they're over all attitude towards thrillers.
As our film is about online predators we designed question 5 to see how many of our target audience had kids, if we found that the majority did, then we could play on this by emphasising the element of danger and setting the film up in the trailer as almost a cautionary tale as this would entice parents to see it as it would be in their best interests. Question 6 was included as we wanted to know how many of our target audience were regular cinema go-ers, if they weren't that would mean the maybe we would need to make our teaser less ambiguous and more enticing as they would need to know more about the film in order to judge whether they would go to the cinema and see it as it would not usually be a regular thing for them.
Question 7 was designed to see what the most popular genre of film is most popular with our target audience, by knowing this we could add elements of the most popular genre in to our teaser, for example if horror was most popular, then we would add scarier clips in to the trailer to appeal to the majority.
Question 8 helped us see which was the most enticing form of advertisement , whilst question 9 can us insight in to how our audience consumes films as well as three thrillers which they previously saw, this meant that we could analyze them, pick out and mimic the key elements of their trailers.
Question 10, was designed to help us gain insight directly in to what our audience expect from a thriller and question 11, told us what they liked most. Question 12, helped us establish what our audience thought the most important element of a thriller was so that we could incorporate that as a main element of our trailer.
We also carried out a controled find your tribe online surevey to determine what kinds of people our target audience were..
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