A teaser trailer, or teaser, is a short trailer, usually released well in advance to 'tease' the audience. It is used to advertise an upcoming commercial film, video game, teleevision program or something similar.
Teasers are also sometimes used by advertisers as part of a teaser campaign. They would use a series of limited, short and cryptic challenging advertisements which would pave the way for a much larger campaign for a product or event.
Movie teasers differ from typical trailers, they are usually much shorter between 30-60 seconds long and will be cryptic and contain a limited (sometimes even none) footage from the actual film. They are used to grab the intrest of the audience, as the purpose is not to not to tell the audience about the plot but to inform them of the upcoming film, they do not give away the plot of the film and only give a small glimpse of what is to come. This means that teasers are usualy released well in advance of the film (sometimes whilst it is still in production) so they may often include footage that does not make the final cut or alternative versions. Large film companies such as Pixar have scenes made especially for use in the teaser only.
Teasers today are usually focused on the internet and convention circuit.
A trailer is usually released after a teaser, a trailer will give away more about the film's narrative and main actors but it will not give away and twist in plot. Trailers are also often longer than teasers, and hope to achieve the same effects as a teaser, to entice the audience.
Overall teaser trailers are a great example of great cinematography to be shown and to create the hype and attention to the film it happens to be advertising in the future to gain more money and credibility.
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