In the 'Paranormal Activity 2' teaser trailer, Its shots are set out as though it has been caught on cctv and a handheld camera placed in various places, this is because this film is a horror and it is trying to create that feeling of it being real rather then the standard filming shots. This is a clever and effective way of making a low budget very scary film making it look as realistic as you possibly can as we believe cctv normally to be truthful. The beginning of the clip shows the last related scene from the first paranormal activity this shows the audience it could be picking up where it left off in the second one. The teacher trailer includes a crackly flashing change an example to explain what i mean is when your on a TV channel that has no service that fuzzy look is used to put together the different shots. This gives the teaser trailer i more realistic look to making it a CCTV footage. we get images of various film watchers in what looks like a darked out cinema room. this shows the audience looking scared and screaming in some clips. this trailer is really persuading its watchers that it is a successfully scary film and this is how they tempt and advertise there audience as you know that teaser trailers are really just to get the audiences attention to what is in store for them in the future. There is text to tell you what is in store which is in a black background and plain white texts. You have the various shots of the house, inside and out. There is no music the sounds and noises in the house hold the tension throughout the trailer. The ending clip with the flashing 2 which then has words appear either side of it to complete the main title flash as though the electric is being tampered with, this is to make it a more scarier feel.
Tuesday, 21 June 2011
Teaser trailer analysis - Paranormal Activity 2
In the 'Paranormal Activity 2' teaser trailer, Its shots are set out as though it has been caught on cctv and a handheld camera placed in various places, this is because this film is a horror and it is trying to create that feeling of it being real rather then the standard filming shots. This is a clever and effective way of making a low budget very scary film making it look as realistic as you possibly can as we believe cctv normally to be truthful. The beginning of the clip shows the last related scene from the first paranormal activity this shows the audience it could be picking up where it left off in the second one. The teacher trailer includes a crackly flashing change an example to explain what i mean is when your on a TV channel that has no service that fuzzy look is used to put together the different shots. This gives the teaser trailer i more realistic look to making it a CCTV footage. we get images of various film watchers in what looks like a darked out cinema room. this shows the audience looking scared and screaming in some clips. this trailer is really persuading its watchers that it is a successfully scary film and this is how they tempt and advertise there audience as you know that teaser trailers are really just to get the audiences attention to what is in store for them in the future. There is text to tell you what is in store which is in a black background and plain white texts. You have the various shots of the house, inside and out. There is no music the sounds and noises in the house hold the tension throughout the trailer. The ending clip with the flashing 2 which then has words appear either side of it to complete the main title flash as though the electric is being tampered with, this is to make it a more scarier feel.
What is the difference between a trailer and a teaser trailer?
A teaser trailer, or teaser, is a short trailer, usually released well in advance to 'tease' the audience. It is used to advertise an upcoming commercial film, video game, teleevision program or something similar.
Teasers are also sometimes used by advertisers as part of a teaser campaign. They would use a series of limited, short and cryptic challenging advertisements which would pave the way for a much larger campaign for a product or event.
Movie teasers differ from typical trailers, they are usually much shorter between 30-60 seconds long and will be cryptic and contain a limited (sometimes even none) footage from the actual film. They are used to grab the intrest of the audience, as the purpose is not to not to tell the audience about the plot but to inform them of the upcoming film, they do not give away the plot of the film and only give a small glimpse of what is to come. This means that teasers are usualy released well in advance of the film (sometimes whilst it is still in production) so they may often include footage that does not make the final cut or alternative versions. Large film companies such as Pixar have scenes made especially for use in the teaser only.
Teasers today are usually focused on the internet and convention circuit.
A trailer is usually released after a teaser, a trailer will give away more about the film's narrative and main actors but it will not give away and twist in plot. Trailers are also often longer than teasers, and hope to achieve the same effects as a teaser, to entice the audience.
Overall teaser trailers are a great example of great cinematography to be shown and to create the hype and attention to the film it happens to be advertising in the future to gain more money and credibility.
Teasers are also sometimes used by advertisers as part of a teaser campaign. They would use a series of limited, short and cryptic challenging advertisements which would pave the way for a much larger campaign for a product or event.
Movie teasers differ from typical trailers, they are usually much shorter between 30-60 seconds long and will be cryptic and contain a limited (sometimes even none) footage from the actual film. They are used to grab the intrest of the audience, as the purpose is not to not to tell the audience about the plot but to inform them of the upcoming film, they do not give away the plot of the film and only give a small glimpse of what is to come. This means that teasers are usualy released well in advance of the film (sometimes whilst it is still in production) so they may often include footage that does not make the final cut or alternative versions. Large film companies such as Pixar have scenes made especially for use in the teaser only.
Teasers today are usually focused on the internet and convention circuit.
A trailer is usually released after a teaser, a trailer will give away more about the film's narrative and main actors but it will not give away and twist in plot. Trailers are also often longer than teasers, and hope to achieve the same effects as a teaser, to entice the audience.
Overall teaser trailers are a great example of great cinematography to be shown and to create the hype and attention to the film it happens to be advertising in the future to gain more money and credibility.
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